Deinos. We are aware. We are responsible.
Deinos is an AI company with nineteen companies in formation and one governance framework that binds them all.
Deinos builds and operates AI companies that answer for what they do.
Every company in the group is built around three obligations: a named person who signs for its consequential actions, a published way to stop it, and an appeal route for the people it affects. It is up to us to give AI meaning and context.
Nineteen companies, one framework.
In formation across five segments and two houses.1 Keep scrolling and the portfolio moves past, one segment at a time.
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Deinos
Work
AI that removes work and returns the time to the people who did it.
5 companies
CommandV. Held. Nothing ships in another language until a person has checked it against the brief. The word RELEASE, drawn in dust, lifts into the air on its way to becoming FREIGABE, German for release, and is held there until a reviewer signs.
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Deinos
Trust
Systems that keep meaning, permission and evidence intact as work is automated.
4 companies
Aporos. Automation drops the condition. Aporos holds the step and brings it back. The words APPROVED, IF STOCK ALLOWS, drawn in dust. The wind carries the condition away, then it comes back and the step is held for a person.
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Of It's Own
Creation
Tools and studios for making things, with the maker in control and credited.
8 companies
Faint Idea. Every idea starts faint. Give it somewhere to begin. Move across it to explore. The word IDEA, drawn in faint, scattered dust. Exploring it gathers the grains into the word.
- ClaymationGive it shapeConcept
- Good FictionKeep the story straightConcept
- Useful AccidentKeep the mistakeConcept
- Faint IdeaExplore the ideaConcept
- Moon MachineMake the first formConcept
- Dream ArithmeticResearch the strangeConcept
- Creative CollisionPut unlike people togetherConcept
- Here Is NowherePublish the in-betweenConcept
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Of It's Own
Life
Help with the invisible work of everyday life, visible to everyone it affects.
1 company
LaundryDay. The invisible work of running a home, made visible to everyone in it. The word INVISIBLE, drawn in dust. The wind carries IN away and VISIBLE becomes solid.
- Collect the renewals, forms and lists.
- Do the routine parts.
- Show everyone in the house who did what.
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Shared by both houses
Shared infrastructure
Capabilities every company in both houses runs on.
1 company
End Credits. A record of who made what, and what the machine did, travels with the work. Two lines in dust: THE WORK ENDS. THE PEOPLE REMAIN. The wind carries the first line away; the second stays.
- Record who did what as the work is made.
- Mark what the machine contributed.
- Attach the record to the work, wherever it goes.
- The full portfolioAll nineteen companies, with segment, stage and what each gives back
The five days of a work week, Monday to Friday, drawn in dust. As you scroll, the wind carries Friday away and leaves it empty: the day is returned.
Short Week redesigns how a team works, adds AI only where work is left, counts checking and rework honestly, and, once accepted output holds, returns the saved hours as a shorter week at the same pay.
- Hours a week
- 32
- Pay
- The same
- More accepted output per hour, to break even
- 25%
Arithmetic from a 40-hour week, not a promise. No pilot is running yet.
The more it can do, the more it answers for.
Pick an example, or set the four controls yourself. The verdict changes with the risk, and so does the list of what a Deinos company would owe you.
Risk 0 of 10
1 of 7 obligations apply at this setting
- Discloses that it is AI; logs every action with a date. Not required at this settingArt. 5
- A named person signs for what it does. Not required at this settingArt. 1
- Someone outside the team can stop it. Not required at this settingArt. 3
- An appeal route, answered by a person, is published before launch. Not required at this settingArt. 4
- Independent review before launch. Not required at this settingArt. 8
- Evidence published with every claim about it. Not required at this settingArt. 5
- Pauses for a person to confirm each action. Not required at this settingArt. 2
A system that acts on its own over someone's health, rights or safety is not something we will build.
The examples are illustrations, not products or customers. This is a proposed standard, not a running product.
Principles
It is up to us to give AI meaning and context.
Guardrails before speed.
If there is even a ten percent chance this goes terribly wrong, you build the guardrails first, and you put your name next to them.
Nothing about AI is inevitable.
Right action is possible, if you're willing to answer for it.
No revenue from outrage.
What people want is simple: accountability.
Two houses, one standard.
The wondrous needs the terrible taken seriously. The terrible needs a reason to keep going.2
We are aware. We are responsible.
The road splits here. We intend to be the company that, looking back, helped secure our future alongside AI.
- All companies are in development. None has customers, revenue or a live product. Figures as of 2 November 2026.
- Deinos and Of It's Own are a proposed brand relationship. The legal structure has not been decided.
- A proposed framework, written before the first company launches. Not yet adopted; adoption will be dated and signed.